Effective date: 23 July 2026
These Terms of Use govern access to and use of the Aivelle website,
its editorial content, images, features and related services.
By accessing or using this website, you agree to these Terms.
If you do not agree, you should stop using the website.
1. About Aivelle
This website is operated by AIVELLE Ltd, referred to in these
Terms as “Aivelle”, “we”, “us” or “our”.
Aivelle is an editorial and visual inspiration platform presenting
fashion, style, culture, beauty, travel, interiors and modern-living
concepts. Some or all imagery, characters, locations, garments,
narratives and editorial scenes presented on the website may be
created, enhanced or interpreted using artificial intelligence and
other digital creative tools.
Unless expressly stated otherwise, editorial subjects shown on the
website are fictional or digitally created and should not be assumed
to represent real people, events, products, locations or commercial
endorsements.
2. Acceptance of these Terms
By visiting, browsing or otherwise using the website, you confirm
that you have read, understood and agreed to be bound by these Terms
and any policies referred to within them.
If you use the website on behalf of a company, organisation or other
entity, you confirm that you have authority to bind that entity to
these Terms.
3. Access to the website
Access to the website is currently provided on a temporary and
discretionary basis. We may modify, suspend, withdraw or restrict
any part of the website without notice where reasonably necessary.
We do not guarantee that the website, or any content within it,
will always be available, uninterrupted, secure or free from errors.
You are responsible for ensuring that anyone who accesses the
website through your internet connection is aware of these Terms
and complies with them.
4. Permitted use
You may access and view the website for your own lawful,
personal and non-commercial use.
You must not:
-
use the website in breach of any applicable law or regulation;
-
reproduce, publish, distribute, sell, license or commercially
exploit website content without prior written permission;
-
remove, obscure or alter any copyright, trade mark, credit,
attribution or proprietary notice;
-
copy, scrape, harvest, download or systematically extract
website content using automated means;
-
use website content to create or train an artificial-intelligence
model, machine-learning system, dataset or image-generation
service without prior written permission;
-
attempt to gain unauthorised access to the website, its server,
database, code or connected systems;
-
introduce viruses, malicious code, harmful scripts or any other
technically damaging material;
-
interfere with the operation, security or availability of the
website;
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impersonate Aivelle or falsely suggest an association,
sponsorship, partnership or endorsement;
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use the website or its content in a misleading, defamatory,
unlawful, discriminatory or harmful manner.
5. Intellectual property
Unless otherwise stated, Aivelle or its licensors own or control
the intellectual-property rights in the website and its content,
including its design, layout, branding, names, logos, text,
editorial concepts, graphics, images, videos, animations,
typography, code and overall visual presentation.
These rights may include copyright, trade-mark rights, database
rights, design rights and other intellectual-property rights,
whether registered or unregistered.
Nothing in these Terms transfers ownership of any Aivelle content
or grants you any licence other than the limited right to access
and view the website in accordance with these Terms.
You may share a standard hyperlink to a publicly accessible page
of the website, provided that you do so fairly and lawfully and do
not suggest any association or endorsement where none exists.
6. Aivelle name and identity
The Aivelle name, AIVELLE wordmark, visual identity, editorial
presentation and associated names, phrases, marks and design
elements belong to Aivelle or are used under licence.
You must not use, reproduce or imitate them in a manner likely
to cause confusion, imply endorsement or misrepresent the origin
of any goods, services or content.
7. Artificial-intelligence content
Aivelle uses artificial intelligence and digital creative tools
as part of its editorial and image-making process.
Content may include fictional people, imagined environments,
digitally designed fashion, visual composites and scenes that
do not exist in the physical world.
Similarity to any real person, brand, location, garment, product
or event may be coincidental unless expressly stated otherwise.
Aivelle content is presented for creative, editorial and
inspirational purposes. It should not be interpreted as factual
documentary material or as confirmation that a depicted item,
person, service or location exists or is commercially available.
8. Editorial information
Content on the website is provided for general inspiration and
information only. It is not intended to amount to professional,
financial, legal, medical, investment, nutritional, beauty,
fashion-safety or other specialist advice.
You should obtain appropriate professional advice before taking
or refraining from action based on information appearing on the
website.
9. Accuracy and availability
We take reasonable care in preparing and presenting website
content. However, we do not guarantee that all content will be
complete, accurate, current, suitable or free from typographical,
technical or editorial errors.
Editorial information may become outdated, and we are under no
obligation to update it unless required by law.
Colours, textures, proportions and visual details may vary
depending on the device, screen, browser and settings used to
view the website.
10. Products, brands and third-party references
References to third-party products, designers, brands, locations,
services or organisations are provided for editorial or
informational purposes unless expressly identified as a paid
partnership or commercial arrangement.
The inclusion of a name, product or brand does not necessarily
imply sponsorship, affiliation, approval or endorsement by
Aivelle or by the relevant third party.
All third-party names, marks and intellectual property remain the
property of their respective owners.
11. External links
The website may contain links to websites, platforms or services
operated by third parties.
These links are provided for convenience or editorial context.
We do not control and are not responsible for third-party
websites, their availability, security, content, products,
practices or privacy policies.
A link does not imply that Aivelle approves or endorses the
relevant third party. You access external websites at your own
discretion and subject to their own terms.
12. Contact forms and communications
When contacting Aivelle, you must provide information that is
accurate and must not submit content that is unlawful, abusive,
threatening, defamatory, discriminatory, misleading, infringing,
confidential to another person or otherwise inappropriate.
You must not use our contact facilities to transmit unsolicited
advertising, promotional messages, spam, malicious files or
automated enquiries.
Submitting a message does not create a confidential, fiduciary,
employment, agency, partnership or contractual relationship
between you and Aivelle.
13. Ideas and unsolicited submissions
Unless we have expressly agreed otherwise in writing, please do
not send confidential business proposals, original manuscripts,
campaign concepts, designs or other commercially sensitive
creative material.
General comments and suggestions may be reviewed by us, but the
submission of an idea does not oblige Aivelle to use it, respond
to it, compensate you or treat it as confidential.
You retain ownership of material that you submit. However, where
you ask us to publish, assess or otherwise use that material, you
grant us a non-exclusive, worldwide, royalty-free licence to use
it only to the extent reasonably necessary to fulfil your request.
14. Newsletter and editorial communications
Where you subscribe to Aivelle Letters or another editorial
mailing service, we may send you communications in accordance
with the preferences and consent you provide.
You may unsubscribe using the link included within a relevant
communication or by contacting us.
Delivery cannot be guaranteed because messages may be affected
by email-provider filtering, technical issues or incorrect
contact information.
15. Privacy and cookies
Personal information collected through the website is handled
in accordance with our Privacy Policy.
The website may also use cookies and similar technologies.
Where legally required, consent will be requested before
non-essential technologies are used.
16. Security
You are responsible for configuring your device, browser,
software and internet connection appropriately and for using
suitable security and virus-protection measures.
Although we take reasonable measures to protect the website,
we cannot guarantee that it will be completely secure or free
from harmful components.
17. Our responsibility to you
Nothing in these Terms excludes or limits liability where it
would be unlawful to do so, including liability for death or
personal injury caused by negligence, fraud, fraudulent
misrepresentation or any other liability that cannot legally
be excluded.
If you are a consumer, your statutory rights are not affected.
Subject to the paragraphs above, Aivelle will not be responsible
for losses that were not reasonably foreseeable when you began
using the website, or for losses arising from events outside our
reasonable control.
If you use the website for commercial or business purposes,
Aivelle will not, to the fullest extent permitted by law, be
responsible for loss of profit, revenue, business, opportunity,
anticipated savings, goodwill, reputation, data or any indirect
or consequential loss.
18. Your responsibility
You are responsible for your use of the website and for any
breach of these Terms caused by you.
You may be responsible for reasonable losses, costs or claims
incurred by Aivelle as a direct result of your unlawful use of
the website or infringement of another person’s rights.
19. Suspension and termination
We may restrict, suspend or terminate access to the website where
we reasonably believe that a user has breached these Terms,
threatened the website’s security, infringed intellectual-property
rights or used the website unlawfully.
Any provisions which by their nature should continue after
termination will remain effective, including those relating to
intellectual property, liability and governing law.
20. Changes to the website
We may update, redesign, replace, remove or discontinue website
content, functionality or services at any time.
We may also introduce subscriptions, member areas, paid content,
commerce or other services. Additional terms may apply to those
services and will be presented where relevant.
21. Changes to these Terms
We may revise these Terms from time to time to reflect changes
to the website, our services, business practices or applicable
law.
The revised Terms will apply from the effective date shown above.
Continued use of the website after that date constitutes
acceptance of the revised Terms.
22. Severability
If any provision of these Terms is found to be invalid,
unlawful or unenforceable, that provision will be treated as
modified to the minimum extent necessary, or removed where
modification is not possible.
The remaining provisions will continue in effect.
23. No waiver
A failure or delay by Aivelle in exercising any right or remedy
does not waive that right or remedy.
24. Third-party rights
Unless expressly stated otherwise, no person other than you and
Aivelle has any right to enforce these Terms.
25. Governing law and jurisdiction
These Terms and any dispute or claim arising from them are
governed by the laws of England and Wales.
If you are a consumer resident elsewhere in the United Kingdom,
you may also benefit from mandatory protections available under
the law of the country in which you live.
The courts of England and Wales will have jurisdiction, except
where applicable consumer law permits proceedings to be brought
in another part of the United Kingdom or another relevant
jurisdiction.