Terms of Use

1. About Aivelle

This website is operated by AIVELLE Ltd, referred to in these Terms as “Aivelle”, “we”, “us” or “our”.

Aivelle is an editorial and visual inspiration platform presenting fashion, style, culture, beauty, travel, interiors and modern-living concepts. Some or all imagery, characters, locations, garments, narratives and editorial scenes presented on the website may be created, enhanced or interpreted using artificial intelligence and other digital creative tools.

Unless expressly stated otherwise, editorial subjects shown on the website are fictional or digitally created and should not be assumed to represent real people, events, products, locations or commercial endorsements.

2. Acceptance of these Terms

By visiting, browsing or otherwise using the website, you confirm that you have read, understood and agreed to be bound by these Terms and any policies referred to within them.

If you use the website on behalf of a company, organisation or other entity, you confirm that you have authority to bind that entity to these Terms.

3. Access to the website

Access to the website is currently provided on a temporary and discretionary basis. We may modify, suspend, withdraw or restrict any part of the website without notice where reasonably necessary.

We do not guarantee that the website, or any content within it, will always be available, uninterrupted, secure or free from errors.

You are responsible for ensuring that anyone who accesses the website through your internet connection is aware of these Terms and complies with them.

4. Permitted use

You may access and view the website for your own lawful, personal and non-commercial use.

You must not:

• use the website in breach of any applicable law or regulation;
• reproduce, publish, distribute, sell, license or commercially exploit website content without prior written permission;
• remove, obscure or alter any copyright, trade mark, credit, attribution or proprietary notice;
• copy, scrape, harvest, download or systematically extract website content using automated means;
• use website content to create or train an artificial-intelligence model, machine-learning system, dataset or image-generation service without prior written permission;
• attempt to gain unauthorised access to the website, its server, database, code or connected systems;
• introduce viruses, malicious code, harmful scripts or any other technically damaging material;
• interfere with the operation, security or availability of the website;
• impersonate Aivelle or falsely suggest an association, sponsorship, partnership or endorsement;
• use the website or its content in a misleading, defamatory, unlawful, discriminatory or harmful manner.

5. Intellectual property

Unless otherwise stated, Aivelle or its licensors own or control the intellectual-property rights in the website and its content, including its design, layout, branding, names, logos, text, editorial concepts, graphics, images, videos, animations, typography, code and overall visual presentation.

These rights may include copyright, trade-mark rights, database rights, design rights and other intellectual-property rights, whether registered or unregistered.

Nothing in these Terms transfers ownership of any Aivelle content or grants you any licence other than the limited right to access and view the website in accordance with these Terms.

You may share a standard hyperlink to a publicly accessible page of the website, provided that you do so fairly and lawfully and do not suggest any association or endorsement where none exists.

6. Aivelle name and identity

The Aivelle name, AIVELLE wordmark, visual identity, editorial presentation and associated names, phrases, marks and design elements belong to Aivelle or are used under licence.

You must not use, reproduce or imitate them in a manner likely to cause confusion, imply endorsement or misrepresent the origin of any goods, services or content.

7. Artificial-intelligence content

Aivelle uses artificial intelligence and digital creative tools as part of its editorial and image-making process.

Content may include fictional people, imagined environments, digitally designed fashion, visual composites and scenes that do not exist in the physical world.

Similarity to any real person, brand, location, garment, product or event may be coincidental unless expressly stated otherwise.

Aivelle content is presented for creative, editorial and inspirational purposes. It should not be interpreted as factual documentary material or as confirmation that a depicted item, person, service or location exists or is commercially available.

8. Editorial information

Content on the website is provided for general inspiration and information only. It is not intended to amount to professional, financial, legal, medical, investment, nutritional, beauty, fashion-safety or other specialist advice.

You should obtain appropriate professional advice before taking or refraining from action based on information appearing on the website.

9. Accuracy and availability

We take reasonable care in preparing and presenting website content. However, we do not guarantee that all content will be complete, accurate, current, suitable or free from typographical, technical or editorial errors.

Editorial information may become outdated, and we are under no obligation to update it unless required by law.

Colours, textures, proportions and visual details may vary depending on the device, screen, browser and settings used to view the website.

10. Products, brands and third-party references

References to third-party products, designers, brands, locations, services or organisations are provided for editorial or informational purposes unless expressly identified as a paid partnership or commercial arrangement.

The inclusion of a name, product or brand does not necessarily imply sponsorship, affiliation, approval or endorsement by Aivelle or by the relevant third party.

All third-party names, marks and intellectual property remain the property of their respective owners.

11. External links

The website may contain links to websites, platforms or services operated by third parties.

These links are provided for convenience or editorial context. We do not control and are not responsible for third-party websites, their availability, security, content, products, practices or privacy policies.

A link does not imply that Aivelle approves or endorses the relevant third party. You access external websites at your own discretion and subject to their own terms.

12. Contact forms and communications

When contacting Aivelle, you must provide information that is accurate and must not submit content that is unlawful, abusive, threatening, defamatory, discriminatory, misleading, infringing, confidential to another person or otherwise inappropriate.

You must not use our contact facilities to transmit unsolicited advertising, promotional messages, spam, malicious files or automated enquiries.

Submitting a message does not create a confidential, fiduciary, employment, agency, partnership or contractual relationship between you and Aivelle.

13. Ideas and unsolicited submissions

Unless we have expressly agreed otherwise in writing, please do not send confidential business proposals, original manuscripts, campaign concepts, designs or other commercially sensitive creative material.

General comments and suggestions may be reviewed by us, but the submission of an idea does not oblige Aivelle to use it, respond to it, compensate you or treat it as confidential.

You retain ownership of material that you submit. However, where you ask us to publish, assess or otherwise use that material, you grant us a non-exclusive, worldwide, royalty-free licence to use it only to the extent reasonably necessary to fulfil your request.

14. Newsletter and editorial communications

Where you subscribe to Aivelle Letters or another editorial mailing service, we may send you communications in accordance with the preferences and consent you provide.

You may unsubscribe using the link included within a relevant communication or by contacting us.

Delivery cannot be guaranteed because messages may be affected by email-provider filtering, technical issues or incorrect contact information.

15. Privacy and cookies

Personal information collected through the website is handled in accordance with our Privacy Policy.

The website may also use cookies and similar technologies. Where legally required, consent will be requested before non-essential technologies are used.

16. Security

You are responsible for configuring your device, browser, software and internet connection appropriately and for using suitable security and virus-protection measures.

Although we take reasonable measures to protect the website, we cannot guarantee that it will be completely secure or free from harmful components.

17. Our responsibility to you

Nothing in these Terms excludes or limits liability where it would be unlawful to do so, including liability for death or personal injury caused by negligence, fraud, fraudulent misrepresentation or any other liability that cannot legally be excluded.

If you are a consumer, your statutory rights are not affected.

Subject to the paragraphs above, Aivelle will not be responsible for losses that were not reasonably foreseeable when you began using the website, or for losses arising from events outside our reasonable control.

If you use the website for commercial or business purposes, Aivelle will not, to the fullest extent permitted by law, be responsible for loss of profit, revenue, business, opportunity, anticipated savings, goodwill, reputation, data or any indirect or consequential loss.

18. Your responsibility

You are responsible for your use of the website and for any breach of these Terms caused by you.

You may be responsible for reasonable losses, costs or claims incurred by Aivelle as a direct result of your unlawful use of the website or infringement of another person’s rights.

19. Suspension and termination

We may restrict, suspend or terminate access to the website where we reasonably believe that a user has breached these Terms, threatened the website’s security, infringed intellectual-property rights or used the website unlawfully.

Any provisions which by their nature should continue after termination will remain effective, including those relating to intellectual property, liability and governing law.

20. Changes to the website

We may update, redesign, replace, remove or discontinue website content, functionality or services at any time.

We may also introduce subscriptions, member areas, paid content, commerce or other services. Additional terms may apply to those services and will be presented where relevant.

21. Changes to these Terms

We may revise these Terms from time to time to reflect changes to the website, our services, business practices or applicable law.

The revised Terms will apply from the effective date shown above. Continued use of the website after that date constitutes acceptance of the revised Terms.

22. Severability

If any provision of these Terms is found to be invalid, unlawful or unenforceable, that provision will be treated as modified to the minimum extent necessary, or removed where modification is not possible.

The remaining provisions will continue in effect.

23. No waiver

A failure or delay by Aivelle in exercising any right or remedy does not waive that right or remedy.

24. Third-party rights

Unless expressly stated otherwise, no person other than you and Aivelle has any right to enforce these Terms.

25. Governing law and jurisdiction

These Terms and any dispute or claim arising from them are governed by the laws of England and Wales.

If you are a consumer resident elsewhere in the United Kingdom, you may also benefit from mandatory protections available under the law of the country in which you live.

The courts of England and Wales will have jurisdiction, except where applicable consumer law permits proceedings to be brought in another part of the United Kingdom or another relevant jurisdiction.

26. Contact

Questions concerning these Terms may be sent to:

inspire@aivelle.global